Rise and rise of the Family 4WD (or SUV)

March 13th, 2018

Arguments still rankle about which car company developed the ‘pickup’ or ‘utility’ and likewise there is no clear decision over whose design was the first ‘Sport Utility Vehicle’ or SUV.

The terminology is very much American but the origins of vehicles that could carry multiple occupants and/or cargo takes us to Europe and in particular the British coach-building industry.

If we accept that SUVs don’t need to be all-wheel drive (and many in the current market are not) then minor British manufacturers including Armstrong and Jowett plus one of the world’s largest move into the fray.

‘The ‘shooting brake’ had been built since the 1700s as a carriage for hunting parties. However as motorised transport became popular the name was adapted to describe timber bodied vehicles with one or two rear bench seats and space behind them for occupants’ firearms and refreshments.

At around the same time. US manufacturers led by Ford began producing ‘station sedans’. These also were wooden panelled but with space for up to 12 passengers and used by hotels or country resorts to collect groups of guests who were arriving by train.

Following World War 2, the lure of the Great Outdoors became irresistible and Jeep’s reputation for combat-toughness was undeniable. The name ‘Overland’ dated back to the 1920s but in 1946 it was applied to a Jeep station wagon with frontal styling that echoed the military version. Jeep insisted that its Overland would be of all-steel construction – no flimsy timber framing here – however, all-wheel drive and the ability to really go off-road didn’t become available until 1949.

During the 1950s, Dodge, Chevrolet and truck maker International all joined the market with passenger vans based on their light truck chassis but sales didn’t match the 30,000+ achieved annually during the 1940s by Willys.

Britain with the Ferguson R5 made an unsuccessful attempt during the 1960s at building a family wagon with full-time 4WD. However, buyers would need to wait years for a model that really inspired modern SUV design.

The Range Rover was a serious and competent off-roader wrapped in elegant aluminium bodywork and with a rumbling V8 providing the power. Inside was enough comfort to attract well-off buyers and once a four-door version became available, Range Rovers posed a significant threat to conventional prestige models.

US manufacturers took some time to respond and when they did it was Jeep that again made the running. Using a big V8 engine and with an emphasis on style and luxury, the Jeep Wagoneer Limited that arrived in 1978 helped keep the brand viable while other sectors of the American Motors stable disappeared.

Luxury mixed with off-road ability eventually found its way into the model ranges of Europe’s most prominent brands. Mercedes-Benz, BMW, Volvo, even Jaguar and Porsche have by now produced ‘all-wheel drive’ products with plenty of space for people and cargo.

Even in the USA, General Motors and Ford have turned basic off-road models into leather-trimmed luxo-barges with prestigious names. The badges on the grille might read ‘Cadillac’ or ‘Lincoln’ but under the skin is some very basic Silverado and F250 engineering.

Australian families with SUVs are ideally placed to save money on insurance via Enthusiast’s ‘Drive Less, Pay Less’ cover. Vehicles that might tow the boat or float on weekends but do just do a few kilometres during the week can be insured at very competitive rates under our quality policy. To see how much, you might save on SUV cover, log in and grab a Quick Quote from www.enthusiast.com.au

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